28 July 2020 | Education

Kachka dezinformachka: online course

Legal name: Improving media literacy among civil society institutions

Short name: Kachka dezinformachka: online course

The project aims to improve civic engagement and develop civil society through the detection of misinformation and educating of a responsible attitude to the creation and dissemination of information on social media and other platforms. 

Symbol Kachka dezinformachka – is a yellow duck that exposes fake news and fights online disinformation. The prototype was the phrase “newspaper duck”, which was used by newspaper editors to describe implausible news.

The users of social networks aged 35 to 65 years were the target audience of the project. 

During the project implementation we shared a fake story on social media about a Ukrainian duck that was a carrier of COVID-19 long before the pandemic spread and infected Wuhan bats in order to draw public attention to the desinformation problem. More than 80% of Facebook users who interacted with this fake post were misinformed. Therefore, the lecturer discussed this case during the first webinar.

The online course “Kachka dezinformachka”  consists of four webinars on the following topics:

  • How to run a fake? 
  • Fake and manipulation around the coronavirus
  • Where to look and how to check information?
  • How to work with photo and video fakes?

We used tests after each webinar in order to measure the level of knowledge of all participants. About 200 participants were tested, but only 133 were successful.

The most current tips for protection against manipulation and recognition of misinformation became the basis for a short brochure, which is available on this link

Records of webinars are available here

More details about Kachka dezinformachka on Facebook

Implementation period: May – June 2020

Donor: Representative Office of Hanns Seidel Foundation in Ukraine 

Partners: Information campaign “On the other side of the news”